The world of social media is changing drastically, and social media marketing professionals are eager to see how new technology will influence the future of social media trends. Augmented Reality (AR) is at the top of the list for new technology that will considerably affect social media trends. Currently, AR can be experienced by users of Snapchat, Instagram and Facebook, all of which have developed and enhanced their own AR components.
Snapchat was the leading social media platform to explore AR integrations by creating a tool called Lens Studio, which allows creators to build their own customized AR Lenses. Most recently, Snapchat released a feature called Shoppable AR, giving brands the opportunity to promote content through sharing videos with a swipe up feature, directing users to their website or to an app install link. Consumers can also demo a brands’ products using AR, and then can purchase the product directly through the app.
This in-app integration is significantly more convenient for consumers; those who are ready to make a purchase or simply those who want to learn more now have a direct path to do so. Gone are the days of having to open new tabs or windows to look things up and learn more about the product. Instead, the user can test the product within the app, and then is directed exactly where they need to go. By utilizing Shoppable AR, the purchasing experience is streamlined, allowing brands to capitalize on this major convenience factor.
Consumers can already buy products via social media, but with AR, it turns into a much more engaging and immersive experience. Companies have clearly become aware of the huge potential that lies within social media advertising, and this will become an even more interesting space as AR content is integrated into these marketing efforts.
Creating a unique experience for consumers is imperative for success; for AR, a great experience is highly engaging, which usually means it’s also highly shareable. If you create amazing AR experiences for your audience (this could include Lenses, games or other interactive AR experiences), users will promote it organically to their networks. This user generated content is an effective way for brands to significantly increase their reach with each social share. Additionally, brands will be able to further engage their audiences by creating interactive AR videos, for example, video content demonstrating brand new products in 3D. Shoppers are fascinated by the addition of AR objects in their own environment, and AR is bridging the gap between an imagined world and reality.
The future looks promising for social media and augmented reality as it offers more opportunities for creative and innovative content. Future focused brands with a flexible approach to social media and who strive to find AR opportunities that drive value for their audience will be most successful in 2019. Contact our AR team at firstname.lastname@example.org to learn more about how EveryStudio's services can be of value for your brand. How do you want your brand seen in the future?