Augmented reality has become an essential tool for numerous business leaders to engage and attract their target demographic.
Construction and Manufacturing
In the construction and manufacturing industries, mistakes are out of the question, and can have ruinous repercussions. Using AR, workers can measure various changes or visualize a completed product or structure.
Additionally, AR can assist with safety training; employees can be trained using augmented reality to learn the necessary protocol, analyze equipment and study procedures.
Supporting textbook materials with augmented reality adds interactivity to the learning process. AR flashcards are one way to immerse students in a learning experience. Once the flashcard is scanned, an AR ‘pop out’ will activate, resulting in a more enjoyable and interactive learning experience for students. Another important component of augmented reality is the customization; students can explore the concepts that they need to review and can go through everything at their own pace.
AR is helping professionals visualize their final products during the creative process. Augmented reality has the potential to greatly assist in planning and design visualization; architects, engineers, and design professionals can step into their buildings or spaces to see exactly how their design will look. Additionally, AR can enable clients to walk through their proposed space and get a much better understanding of the finished product.
Augmented reality technology makes it much easier for consumers to get a detailed description of the ingredients and nutritional value of the food items they have ordered. In addition to ingredients and nutritional value, AR can play a major role in marketing for restaurants. Read more about innovative marketing using augmented reality in a past blog post linked here.
Formerly complex medical concepts have been made simpler through the utilization of Augmented Reality. Medical experts can utilize augmented reality to describe processes to both trainees and patients. AR offers 3D visualizations of the organs and physiological systems from different angles, simplifying student learning and leading to more precise surgical procedures.
Augmented reality results in efficiency gains and cost savings through improvements in transportation, warehousing and route-optimization. One example is DHL utilizing smart AR glasses containing lenses that display the shortest route within a warehouse to locate and select a certain item that needs to be shipped.
Augmented reality presents a huge opportunity for travel companies to provide an immersive experience before actually travelling. AR makes selling trips, travel, and vacations much easier, as it provides a tangible experience to consumers before making a larger purchase.
When pitching new technology to businesses, providing a strong return on investment is crucial; augmented reality does just that. If you have any questions about how augmented reality can impact your business, please reach out to our AR team at firstname.lastname@example.org.